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Magazines

Revue Française du Marketing (Juillet 2006)

Les articles variés que votre Revue vous propose dans ce numéro couvrent un champtrès vaste : du développement durable à l'éthique sportive, en passant parla mesure des valeurs personnelles, de l'orientation vers le marché, de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
July 1, 2006
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Citation

, A. (2006a, July 01). Revue Française du Marketing (Juillet 2006). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juillet-2006-


Research papers

Global advertising for children's products. Are you joking?

The paper describes the work that has been carried out with 7 year old children in Brazil, France, and Armenia. It was shown that the educational program has an influence on the responses that children give when their advertising memorization is...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Author: Eliane Karsaklian
October 22, 1997
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Citation

Karsaklian, E. (1997a, October 22). Global advertising for children's products. Are you joking?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-advertising-for-children-s-products-are-you-joking-


Research papers

Recent developments in the study of perception

Sensory perception of smell and taste treated in a broad sense, including aspects like memory and emotion, is discussed from a point of view that takes practical application in the field of market research into account. Sensory perception of smell...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: E. P. Köster
June 15, 1989
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Citation

Köster, E. P. (1989a, June 15). Recent developments in the study of perception. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/recent-developments-in-the-study-of-perception


Research papers

The paradox of memory in market research

The results of modern psychology on various aspects of memory - recognition, retention and recall - are all of interest but of varied practical use to market researchers. The problem of respondent memory in market research is illustrated from...

Catalogue: ESOMAR Congress 1968
Authors: Henry Durant, Martin Simmons
Company: Gallup International Association
June 15, 1968
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Citation

Durant and Simmons (1968a, June 15). The paradox of memory in market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-paradox-of-memory-in-market-research


Research papers

Respondent memory as factor in survey research

The market researcher depends, for much of the information he needs, upon the respondent's memory of his/her own behaviour, particularly buying behaviour and behaviour relation to the mass media. Amongst other things, the market researcher may need...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: William A. Belson
June 15, 1963
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Citation

Belson, W. A. (1963a, June 15). Respondent memory as factor in survey research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/respondent-memory-as-factor-in-survey-research


Research papers

Aided recall in television research

In the audience research field a large experimental study is being carried out by TAM in conjunction with the committee controlling the British television industry's research. One of the aims of the study is to compare aided recall results with...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Authors: D.N. Monk, Andrew S. C. Ehrenberg
June 15, 1961
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Citation

Monk and Ehrenberg (1961a, June 15). Aided recall in television research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/aided-recall-in-television-research